E-mail Marketing: Leveraging Social Networks to Broaden Newsletter Reach

Tue, 11/16/2010

In my last post, I gave you a brief overview on how DCG uses email marketing to broaden the reach of delivery for our clients. Within our email marketing capabilities, we also leverage other marketing media to further broaden the reach of the campaigns we send for our clients.

To enhance your email campaigns, our email marketing tool has a feature that makes building your list easy and strengthens your brand recognition. This feature is the social media enhancer and it enables your readers to share your email content on ten of the most popular social media sites. These include Facebook, LinkedIn, MySpace, Delicious, Digg and Google Bookmarks as well as several others. Your newsletters can easily be socialized, including the feature with every article or share the entire message by using the feature in a prominent point of your message.

Why is this helpful to your marketing strategy? Well, for one, it greatly expands the reach of your messages. You spend a great deal of time and resources on your copy and content, and this is a great way to amplify how many people are reading. As a result, the tool also helps maximize the effectiveness of email marketing campaigns because of the volume of people it reaches.

Social networks are very popular right now. Adding the social aspect to your emails, and your direct mail pieces for that matter, helps naturally extend your customer service. And adding another layer to the relationship you have with your readers continues to build brand loyalty.

Finally, one thing I am constantly talking about with clients is list building. Extending to the social arena allows you yet another means of organically growing your opt-in email lists, which helps reduce your costs on list rentals and your dependence on third party lists in general. Knowing my aversion to using purchased lists, this should come as no surprise to you and it truly is an effective way to not only build the lists, but better gauge your readers’ preferences by allowing access to email profiles.

The bottom line, adding social network reach is easy when email marketing with DCG. And on top of the points I mentioned, it continues to drive people to your website, and, consequently also helps get you up a few more notches on the search engine ladders.

After all this, is there a reason NOT to use it in your marketing?


Cathy Fonk
Director, Online Marketing


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