Direct Marketing Strategy

There’s a lot more to direct marketing than licking a stamp, and at DCG you’ll find that we understand every nuance of the direct marketing business. From mailing list acquisition to test matrix development and complex printing or electronic distribution, we have the expertise to help you power up your direct marketing program.

• Campaign strategy and test platform development

• List research, acquisition, management and enhancement

• Traditional offset and digital printing

• Custom solutions that include manufacturing, folding, gluing, three-head inkjet personalization, automated CD/DVD insertion, and tip-on of business cards, phone cards, Post-It® notes or magnets

• Specialists in executing sophisticated assemblies and matches, customer acquisition and lead generation mailings, and CRM/loyalty programs

• Thorough understanding of ever-changing postal regulations



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